Google Ads

Google Ads is an online advertising platform developed by Google that allows businesses to create and manage ads that appear on Google's search engine results pages, as well as on other websites within the Google Display Network. It operates on a pay-per-click (PPC) model, where advertisers only pay when users click on their ads.

Overview of how Google Ads works and its key features:

Ad Campaign Creation:

  • Choose the campaign goal: Google Ads offers various campaign types, including Search, Display, Video, Shopping, and App campaigns. Each type is designed to achieve specific objectives.

  • Define target keywords: For Search campaigns, you select keywords relevant to your business. When users search for these keywords, your ads may appear.

  • Set budget and bidding strategy: Determine your daily or monthly budget and choose a bidding strategy, such as manual CPC (cost-per-click) or automated bidding.

Ad Group Creation:

  • Organize keywords: Group related keywords into ad groups. This helps ensure that your ads are closely aligned with user search queries.

  • Create ad variations: Write different ad copy variations for each ad group to test which ones perform best.

Ad Formats:

  • Text Ads: These ads appear on Google search results pages and consist of a headline, description lines, and a display URL.

  • Display Ads: Visual banner or text ads displayed on websites within the Google Display Network.

  • Video Ads: Advertisements that appear on YouTube and across Google's video partners.

  • Shopping Ads: Showcase products from an online store, including images, prices, and links directly to the product pages.

  • App Ads: Promote mobile apps on Google's search results and within other apps.


  • Geographic Targeting: Specify locations where you want your ads to appear.

  • Demographic Targeting: Choose age, gender, and other demographic criteria to target your ads effectively.

  • Keyword Targeting: For Search campaigns, show ads based on specific keywords.

  • Audience Targeting: Utilize Google's audience targeting options, including demographics, interests, and behaviors.

Ad Auction and Ranking: When a user searches for keywords related to your ads, Google's ad auction determines which ads appear and in what order.

Ad rank is calculated based on bid amount, ad quality, and other factors. The higher your ad rank, the better your ad's position.

Measurement and Optimization: Google Ads provides detailed performance metrics, including clicks, impressions, click-through rate (CTR), conversion rate, and more.

Websoft Technology does regularly review performance data to optimize your campaigns. Adjust keywords, ad copy, and bidding strategies based on results.

Quality Score: Quality Score is a metric that measures the relevance and quality of your ads, keywords, and landing pages.

A higher Quality Score can lead to lower costs and better ad positions.

Google Ads offers businesses a highly targeted way to reach potential customers, allowing advertisers to display their messages to users actively searching for products or services. Websoft Technology carefully plan and manage your campaigns to achieve optimal results and maximize the return on your advertising investment.